Sandbox Summit - The Kids are All Right: Research from the Field
April 17, 2012
Sandbox Summit - Going Mobile/Going Global: Tracking the anywhere/everywhere state of play
Trend Report: The Kids are All Right: Research from the Field
Allison Arling, Senior Director of Strategic Innovation, The Intelligence Group
Who are Gen Y and Gen Z? And what do they know that we don’t know? Using
research from their latest Cassandra report, Allison Arling will take us into the minds
and modes of the next generations. Not only will we learn who these new young
consumers are, but IG will look at current trends in context to explain why they place
value on use rather than ownership, how they’ve developed a digital Sixth Sense and
what their expectations of digital to physical integration means to anyone making
products for them. If you thought your teenage years were tough, you haven’t heard
anything yet.
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Sandbox Summit
