Meet 2011 TR35 Winner Judd Antin
Antin presents his work at EmTech 2011.
"When you look at YouTube, Flickr, Facebook, or similar services, there's so much collaborative work going on. But we don't really understand why," says Judd Antin, a research scientist in the Internet Experiences Group at Yahoo Research. Indeed, many of the marvels of the Internet age, such as Wikipedia, have come from rethinking traditional ideas about how workers should be organized and rewarded. Antin is finding out what motivates people to participate in such projects, in hopes of attracting the broadest possible spectrum of contributors and decreasing the likelihood that the projects will fizzle out after the novelty wears off.
Read the full profile: http://www.technologyreview.com/tr35/profile.aspx?trid=1093