Management Decision Systems-Assessor - 1983 Finalist

Glen L. Urban, MIT

Gerald M. Katz, Management Decision Systems

Thomas E. Hatch, Miles Laboratories

Alvin J. Silk, MIT


The Assessor model was developed to test and evaluate new consumer products before the expenditure of a test market. The predictive value of the model has a 6:1 benefit to cost ratio and has saved clients $126 million on 450 tested products.

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