Legatum Lecture: Bob Dorf "How to Build a Great Company"

Bob explains why startups are not small versions of large companies, and why they require processes and guidelines all their own. He describes the detailed Customer Development process for building scalable startups and explains how Alexander Osterwalder's Business Model Canvas provides a framework for conceiving the innovator's business model and monitoring progress in the Customer Development process.

The Customer Development process and The Startup Owner's Manual bring a nearly scientific method to the typically chaotic startup process. Among the many others embracing the process are 200 teams of innovators funded by the National Science Foundation.

Read more about Bob Dorf: http://legatum.mit.edu/Dorf

For more videos visit: http://legatum.mit.edu/lectures


Legatum Center