"The Power of CLV at IBM"
by V. Kumar, Denise Beckman, Tim Bohling, Rajkumar Venkatesan
This work involves a carefully planned and implemented program within IBM to optimize the number of times the organization "touches" its customers, incorporating innovations with respect to alignment with corporate objectives, forecasting cost to serve, imputing unobserved contribution margins, and allowing for inter-dependence of purchase incidence and quantity.
The MIT Executive MBA emphasizes global leadership in three ways throughout the program, as MIT EMBA program director Jonathan Lehrich explains.
MIT EMBA program director Jonathan Lehrich describes the broad spectrum of electives available in the MIT Executive MBA.
David Schmittlein, John C Head III Dean, Professor of Marketing, welcomes the MIT Sloan MFin students to the Program. For more information about the MFin program visit http://mitsloan.mit.edu/mfin/
Charles Fishman is one of America's most celebrated investigative journalists, specializing in business innovation and social responsibility. Currently an award-winning senior writer at Fast Company, he has reported, with striking authority, on ...
On May 15, 2013, 3dim earned the grand prize at this year’s MIT $100K Entrepreneurship Competition.
The MIT Glass Lab is administratively co-sponsored by the Materials Processing Center and the Department of Materials Science and Engineering.
Learning the difference between kinetic and static friction.
Jesper Juul offered this lecture on Nov. 28, 2006. Juul is a video game theorist and assistant professor in video game theory and design at the Centre for Computer Game Research Copenhagen, where he also earned his PhD.
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