Green Communications: Redefining Green
Redefining Green
Don Carli, Institute for Sustainable Communication
The meaning of "green" is undergoing a widespread transformation that has profound implications for all communications professionals, including designers and print buyers. The "new green" is based on a conceptual framework called sustainability. Don provided an overview of the issues you need to consider and the steps you can take to address the challenges of sustainability and climate change in the design and production of print and digital media.
Don Carli is senior research fellow with the nonprofit Institute for Sustainable Communication, where he is director of The Sustainable Advertising Partnership and other programs addressing marketing, advertising, corporate responsibility and enterprise communication. He is also executive vice president of SustainCommWorld LLC, as well as founder and CEO of Nima Hunter Inc., a marketing research consultancy.
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