Green Communications: Ready, Set, Go Green

Ready, Set, Go Green
Aaris Sherin, St. John's University

Aaris demystified the processes and methodology needed to achieve sustainable design solutions and provide a practical framework from which to approach eco-friendly production. No longer a fringe market, sustainable design is now driven by economics as well as ethics. Aaris described how innovations in production processes and materials have meant that responsibly produced graphic design doesn't have to compromise its visual aesthetic nor does it have to cost substantially more. Case studies and real-world examples illustrated how graphic designers can make the same great work and still work sustainably.

Aaris Sherin is an educator, writer and designer. She is an assistant professor of graphic design at St. John's University in Queens, New York. Aaris is a frequent lecturer and speaker at both national and international design conferences. Her writing has been featured in PRINT Magazine, STEP Inside Design, GroveArt Online and Leonardo. Aaris' upcoming book, SustainAble: A Handbook of Materials and Applications for Graphic Designers and Their Clients, will serve as a resource for communication designers looking to adopt sustainable solutions.


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