Globalization of Sports
Two years ago, the NFL played its first regular season game in London. In September, the NBA announced a joint venture to build and run sports arenas in China. Leagues and teams are taking different approaches to reach the global market. League and team partners are closely monitoring and defining success. This panel looks at the business opportunities that international markets offer to the sports industry. Top industry executives share their insights on what is currently being done to grow business, specifically in areas such as merchandising, media, and partnership/sponsorship. Recorded 3/7/2009
