American Airlines Decision Technologies - 1991 Winner

Barry C. Smith, American Airlines Decision Technologies

John F. Leimkuhler, American Airlines Decision Technologies

Ross M. Darrow, American Airlines Decision Technologies

American Airlines Decision Technologies is actively involved in maximizing revenue from airlines flights, railroad runs, hotel rooms, rental car fleets and cruise ships. Yield management controls reservation availability through overbooking, class code control linked to pricing and traffic management. They maximize system revenue is maximized by considering traffic flow through centrally located hub airports. The application of the innovative yield or revenue management system has increased revenue at American Airlines by 5% for a bottom line increase of $1.4 billion over three years.

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