Sharmila C. Chatterjee, senior lecturer in marketing at the MIT Sloan School of Management, explains how to create a smart content marketing strategy.
Martin Trust, President, Brandot Terence Swee, Founder & Chief Executive Officer, Muvee Technologies Dr. Roger Xie, Co-Founder, Executive Vice President, China PharmaHub Corp Hemmie Chang, Partner, Ropes & Gray LLP Moderated by Neal Hartman, Group Head of Managerial ...
Description: This lecture provides a general overview of various energy systems on a global scale as well as a comparison of energy consumption in correlation to GDP, industry, and recent growth. Instructor: Richard Schmalensee
Description: This lecture explores drivers of movements, such as interest groups and changing preferences, and how they affect environmental movements as well as the formation of public policy, efforts, and parties. Instructor: Richard Schmalensee
Description: This lecture focuses on the politics of regulation through a series of case discussion surrounding the EPA and setting emissions standards in response to air pollution, coal emissions, and acid rain. Instructor: Richard Schmalensee
Description: This lecture features a facilitated discussion of combined heat and power (CHP) and the Hexion case study, which challenges students to consider a sample net present value analysis and its implications. Instructor: Richard Schmalensee
Description: The lecture highlights how technology maturity, scale, scope, and capabilities of innovations affect the business model for that new innovation. Discussion about energy at different phases of innovation ensues. Instructor: Donald Lessard
Description: This lecture focuses on the state of non-renewable energy on the global market. Classic hotelling theory is covered in the beginning, and then oil, coal, and natural gas markets are analyzed over the across geographies and time. Instructor: Richard ...
Description: This lecture provides an overview and motivations for the class, as well as an introduction to the U.S. energy system. A brief history of the state of U.S. energy is given through a series of graphs and data. Instructor: Richard Schmalensee
Description: This lecture features a facilitated case discussion of barriers against organizational change as present in the Biodiesel at MIT case study. Instructor: Richard Schmalensee
Description: This lecture focuses on business strategies, drivers of competitive advantage, and factors that affect product value. A facilitated discussion of the Husky case highlights value-based and differentiating strategies. Instructor: Richard Schmalensee
Description: This lecture focuses on electric power systems, grid architecture, and transmission systems. Baseload units and peaking units are compared, as are various market models, and state and federal regulations. Instructor: Richard Schmalensee
Description: This lecture features a guest speaker, Bob DiMatteo, the CEO and chairman of MTPV. He speaks about micron-gap thermalphotovoltaics and entrepreneuship in the energy field. Later, a short lecture is given on the green growth model. Instructor: Bob DiMatteo, ...
Description: This lecture focuses on the development of public policy and the roles that interest groups and factions play in governance. The creation of America's democracy is used as an example, followed by EPA regulation. Instructor: Richard Schmalensee